Creativity Grounded by Strategy
We make good friends by making good content.
Targeted content that reaches beyond likes and shares.
Creativity Grounded by Strategy
Even the most creative content needs grounding by a solid strategy.
We create content that supports your strategy by defining the objectives that drive it.
We target your market by applying techniques that segment demographic, behaviour and interests.
The incitement of effective engagement is paramount.
Film and Video Production
Social Media & Blogging
Copywriting
Broadcast & Podcasts
Content Specific
- Film and Video production
- Formatted social media video ‘stings’
- Social media platforms and generic ‘stealth’ sites
- Creation and curation of digital content
- Macro and micro collaborative influencer programmes
- Broadcast and podcast
Statistics don’t lie.
97%
97% of marketers use social media to reach their audiences
75%
75% of millennials watch video on social media daily
64%
64% of Facebook consumers say video has influenced purchase
86%
Using videos on landing pages increases conversions by 86%
157%
Including a video in a post increases organic traffic by 157%
We have worked with and for
We are experienced practitioners who employ young creative talent that excites us.
Nigel Aplin
Very much wet behind the ears as a graduate marketing trainee at Reckitt Benckiser and Robinson’s squash, moved agency side with 3M and their Olympic sponsorship, sipped coffee and cognac with Kraft General Foods and Courvoisier and drank beer with Marston’s Pedigree. Took on the challenge of Vice President of Communications for US software giant and then headed up content and broadcast for William Hill. Very likely to give you the winner of the 3.20 at Sandown.
Nigel Aplin
Very much wet behind the ears as a graduate marketing trainee at Reckitt Benckiser and Robinson’s squash, moved agency side with 3M and their Olympic sponsorship, sipped coffee and cognac with Kraft General Foods and Courvoisier and drank beer with Marston’s Pedigree. Took on the challenge of Vice President of Communications for US software giant and then headed up content and broadcast for William Hill. Very likely to give you the winner of the 3.20 at Sandown.
Nigel Aplin
Very much wet behind the ears as a graduate marketing trainee at Reckitt Benckiser and Robinson’s squash, moved agency side with 3M and their Olympic sponsorship, sipped coffee and cognac with Kraft General Foods and Courvoisier and drank beer with Marston’s Pedigree. Took on the challenge of Vice President of Communications for US software giant and then headed up content and broadcast for William Hill. Very likely to give you the winner of the 3.20 at Sandown.
Rachel Cappuccini
A real foodie both professionally and personally. Think Kellogg’s, KP, Institute of Sicilian Wines, John West and you know Rachel knows best. Yes, she’s a top agency stalwart having worked at Hill and Knowlton and Publicis. Took time out to acquire and run The Lamb in Burford and Gusto in Cheltenham and then marketing director for BAM Organic Drinks. Very likely to cook food and serve it at a client meeting.
Nigel Aplin
Very much wet behind the ears as a graduate marketing trainee at Reckitt Benckiser and Robinson’s squash, moved agency side with 3M and their Olympic sponsorship, sipped coffee and cognac with Kraft General Foods and Courvoisier and drank beer with Marston’s Pedigree. Took on the challenge of Vice President of Communications for US software giant and then headed up content and broadcast for William Hill. Very likely to give you the winner of the 3.20 at Sandown.
Nigel Aplin
Very much wet behind the ears as a graduate marketing trainee at Reckitt Benckiser and Robinson’s squash, moved agency side with 3M and their Olympic sponsorship, sipped coffee and cognac with Kraft General Foods and Courvoisier and drank beer with Marston’s Pedigree. Took on the challenge of Vice President of Communications for US software giant and then headed up content and broadcast for William Hill. Very likely to give you the winner of the 3.20 at Sandown.
We fuse this with nurturing the exceptional creativity of today
What we do
Effective and engaging content
Of course content needs to tell a story and reflect a brand. It also needs to maximise its impact by performing on digital platforms to include your website, Facebook, Instagram and YouTube. To make the most of your budget we aim to extract as much content as we can to tailor for social media.
Content with narrative and purpose
The most effective video has a rigid set of objectives and takes into account the social media platforms on which it operates. The way in which it is targeted is key to its effectiveness. Our video not only tells a story but maximises its impact by tailoring it to Facebook, Instagram, YouTube, websites and other platforms. To make the most of your budget we aim to extract as much content and social media clips from one video as we can.
Social Media Content
There's more to social media than 'likes' and 'shares.' It requires experienced planners and writers who know how to target, create and curate your content. We also develop generic 'stealth' platforms that maximise engagement and retention.
Broadcast and podcasts
One of our founding partners is steeped in the broadcast voice, podcasts and presentation. It would, therefore, be selfish of us not to offer this service especially as it is still very much an emerging medium. We also provide training in delivering presentations and public speaking.
Design and Print
Don’t be fooled into thinking that on line content is the answer to everything, it isn’t. Books, magazines and brochures are still very much a leisure time activity and a welcome break from a digital screen. Research shows that printed material is a key element in the buying cycle that supports on line activity. The production of this collateral has come full circle and so have we. We’ve been there before and are well skilled in the process including design and print.
